The nutritional supplements and cosmetics company bets on stronger turnover this year despite having ended the first half below last year's level.
Forever Living Products in the first half of this year posted turnover worth 30.9 million RON (8.7 million euros), 13% lower than the figure registered in the similar period of last year, says Gabor Szocs, the general manager of the company.
Together with his wife, Dora Szocs, he has been running the Forever Living Products business since its entrance on the market, seven years ago.
"In July 2005, we operated a price increase of 25%, a reason why the value of our sales exploded in the first half of last year compared with the corresponding period of 2004. In the first six months of this year, we derived 87% of the sales volume we reached in the first six months of the previous year," explains Szocs.
On the other hand, the company has budgeted growth by at least 10% from 2005 for the entire 2006. "The second half will definitely bring a significant sales advance compared with the same period of 2005 and we are confident we will manage to end 2006 with 10-15% growth compared with 2005," says the representative of Forever Living Products.
The company reached turnover worth 18.2 million euros and income standing at 0.7 million euros last year. It had 55 employees at the end of 2005. Last year's sales were almost double the ones generated in 2004.
"We are targeting growth by only 10-15% this year because we are sure it will not be easy for us to get past the moment of price increases. After more than six years during which we had not pushed prices up, we had to bring product prices in line with the policies embraced by the company in Europe," Szocs also said.
The company's products are distributed in a Multi-Level-Marketing (MLM) system and target people with average and above-the-avera
