McDonald's Romania, which operates one of the largest restaurant chains on the market, targets a net profit of over 4 million euros for this year, double against 2005.
For the first six months of the year, the company posted turnover worth 29.6 million euros and a net profit of 1.5 million euros, seeing its sales rising by over 20%, against the corresponding period of last year.
"For this year, we estimate a rise of over 15-20% in turnover, as well, given the increase in sales amid product diversification, the price cuts for hamburgers and the restaurant modernisation, both in Bucharest and in the rest of the country. Moreover, in the first half of the year, the number of our customers rose by 25%," Marian Alecu, general manager of McDonald's Romania, who also coordinates the chain's operations in the Republic of Moldova and Bulgaria, told ZF.
This is the second year the company makes profit, after having posted losses until 2004. Last year, McDonald's Romania posted turnover worth 50 million euros and profit amounting to 2 million euros. McDonald's development strategy aims to carry on the investments in restaurants' modernisation, as well as to open new outlets, a project started in 2004.
"We will begin with the restaurants in big cities and we intend to complete modernisation for all the 52 locations in the network in three to four years. We already started with the largest restaurants in Bucharest, while the one from Timisoara is already completed," says Alecu.
The furniture and accessories used to renovate the restaurants will be purchased from Romania, except for the kitchen furniture, which will be bought from abroad, from the company with which the worldwide McDonald's subsidiaries collaborate.
"New couches have already been brought to the outlet located in Constantin Brancoveanu area, in Bucharest. Also, as of next year, w
