CEC (Romanian Savings Bank) needs to keep a "clear niche" on the banking market, which includes individuals and SMEs, without however neglecting corporate banking, said Radu Ghetea, the newly-appointed chairman of the bank. Ghetea was named CEC chairman by the Ministry of Economy and Finance, sole shareholder of the bank.
Ghetea will leave it to bank's owner to devise the strategy of the CEC for the following period, saying only that the main target will be a greater efficiency.
"CEC's strategy is to be presented by the Minister of Finances over the next few days. The main target is to make the bank more efficient, which may prove to be an extremely complex task. The many aspects to consider include the bank's solidity, its profit, and its market share," Radu Ghetea told ZF.
After a career spanning 35 years, the last 13 of which have been spent at Alpha Bank, Ghetea believes his experience was the main factor behind his appointment as CEC chairman. Before taking over the reins at CEC, Ghetea was chairman of Alpha Bank's Board of Directors.
He believes his new position at the CEC will be authorised soon by the NBR (National Bank of Romania). "I have already been in charge of a bank. I hope it will not take a long time to secure the authorisation."
Ghetea believes it will take him two or three weeks to form a complete picture of the bank he will lead. "I will have to examine the structure, identify the less accessible areas, and the areas we can work on."
Ghetea has two years left in his term as head of the Romanian Banking Association, but he is not considering giving it up on account of the lack of time. The new head of CEC says the Savings Bank has a clear niche market for individuals and SMEs. "Given its structure and territorial development, I think we must not lose this niche market."
CEC (Romanian Savings Bank) needs to
