Central European Media Enterprises (CME), the US-based broadcasting company that controls PRO TV aims to expand through acquisitions on new markets in Central and Eastern Europe, in case there are willing sellers, says Michael Garin, CEO of CME.
"We have an aspiration to expand, but we cannot talk of real plans, because we have to find willing sellers first. We are a willing buyer if TV stations become available for sale. There won't be any sales in the region without our knowledge or without us being contacted because our growth interest is known," Michael Garin told ZF at the Investor Day that CME organised in Bucharest yesterday.
He says the company's strategy is to improve its portfolio with as many TV channels as the advertising market can absorb, and the regulation authorities allow.
Until a TV opportunity arises on a market in the region, CME intends to implement the multi-channel structure model already developed in Romania in the other five countries where it is present, the Czech Republic, Slovakia, Slovenia, Croatia and Ukraine.
"We have the most diversified multi-channel platform in Romania, with five stations and all the developments on our other markets are based on this model. We already have two channels in Slovenia, as well as in Slovakia and Czech Republic and three in Ukraine."
Adrian Sarbu, who was recently appointed chief operating officer of the group says that the Romanian platform operates as a one-stop-shop, whereby advertisers can reach all their audience targets by using CME's TV stations exclusively.
"We will continue to develop the multi-channel strategy. This allows us to have a diversified sales strategy built around packages that cover all the needs of the advertising market. We will also implement a Media Asset Management system to support multi-platform distribution," Sarbu says.
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