Far Est group, a producer of Trocal branded PVC windows, will next year invest around 7m euros to develop its business. The company targets an output of 600 windows per shift, which would make it one of the largest producers on this market.
Far Est is currently operating investments worth 3-5m euros with a view to boosting output to 550-600 PVC windows per shift and relocating thermo-insulating glass production.
"This year, we finalised investments worth 1.5m euros to double our production capacity to 250 windows per day. By mid-2008, we will invest a further 700,000 euros, which will allow us to produce 550-600 windows per shift," stated Cristian Zamfir, managing partner with Far Est group, which owns 50% of the group's stock.
Far Est owns 10,000 square metres of production and logistic warehouse space near Domnesti, in West Bucharest, on an area of 22,500 square metres. In addition, Euroglass (part of Far Est Group) intends to relocate thermo-insulating glass production to Domnesti, at an estimated cost of 1m euros.
Far Est will derive turnover worth 15.5m euros at the end of 2007, up 30% on last year, amid higher investments in thermal rehabilitation.
Far Est's strategy is to deliver PVC windows exclusively to household customers and currently holds around 20,000 customers in its portfolio. To rapidly fulfil customers' requirements, Far Est has hired 6 individuals to provide permanent customer services.
At present, Far Est owns 24 stores (16 in Bucharest), which cover an average area of around 80 square metres. "In 2008, we will launch a new store concept that hasn't been finalised yet, but we will open around 40-50 stores of this type. Additionally, we will add another 25 stores to our network next year, in the South of the country," stated Zamfir.
Far Est group currently has around 330 employees, with 150 involved in PVC
