Why is it harder to be an entrepreneur than an employee and when are these differences felt? How do entrepreneurs manage to overcome obstacles and what are the advantages of running your own business?
"Before starting my own business, I thought working in your own company would be much easier than being an employee. (...) However, from my standpoint as an entrepreneur, I have found out that this is not the case (...)," says Alice David, founder of Berry.ro, which sells online luxury handbags created by famous designers, with prices that range between 200 and 3,000 RON.
However, she specifies that besides the much greater risks involved, a personal project also gives you the ability to develop and build something according to your own ideas and principles, of setting your own standards and enjoying the accolades and criticisms your work brings.
Alice David, founder of David's Accessories and owner of Berry.ro, maintains the business she runs has a extremely high potential and that the niche it operates on is not sufficiently exploited by rivals, which provides her with a series of advantages on the market of luxury accessories. But why does Alice David see herself as a manager on the up?
"I can say that I will be one of Romania's future euro millionaires given that the business will grow, and we plan to open several real stores over the long term. It will only take time before customers get used to buying online from Berry.ro to boost our sales," she states.
Alice set up David's Accessories in 2007, in partnership with her sister Ana Maria, in the wake of investments worth 10,000 euros, after capital came in the form of a bank loan.
She started the website after being dissatisfied with what the accessories market offered at that time. The domain was chosen on the one hand on the basis of personal affinities and on the other beca