Economic conditions may be waning, but fast food restaurants are probably some of the few businesses that still bet on sales growth and on high profit margins. Wall-Street drew a random chart of the most profitable outlets and fast-food restaurants in Bucharest, as they were signaled by the officials of the biggest companies in the market.
McDonald’s Unirii will always be a profitable outlet
The world’s biggest fast food chain, McDonald’s will end this year with 25% growth over a year earlier and over 100 million euros sales reported in the present five 57 outlets, to which the company will add six more by next year.
McDonald’s most profitable outlets are at Unirii Square, Romana Square, Gara de Nord, Dristor-based McDriver, and at Buzesti. “The store at Unirii will always be profitable, the urban crowding spurs the sales at Romana square, and the high traffic at Gara de Nord helps fuel our sales”, said Cristian Savu, communication manager at McDonald’s Romania.
McDonald’s success in Romania is ensured, apart from the strong brand, by the chain’s well positioning, at the large commercial and road arteries, both in Bucharest and in the country.
For 2009, the company said it will open 8-10 new restaurants in cities where the company already operates, and also in cities which were not included in the chain’s expansion map until now, allocating 25 million euros, from the parent company.
KFC Plaza, the most profitable outlet of the group
Opened in October 29, 2004m seven years after the official opening of the first KFC restaurant in Romania, on Magheru boulevard in Bucharest, KFC Plaza is at the moment, the most profitable restaurant of the network, present in the country through US Food Network franchiser.
KFC chain operates 31 stores, 12 of them being in Bucharest. “We plan on opening 7-8 more units, pending on the econo
