The image of Romanian peasants is used, next to others from Thailand and Iceland, to define poor indigenous populations in a Burger King campaign which wants to portray "one of the most authentic culinary test" but which generated criticism already, Romanian news agency Mediafax informs.
According to AdAge, the campaign was made by Crispin Porter & Bogusky agency together with the MDC Partners creation team and will be launched on December 6. The campaign promises to portray "the most authentic culinary test" but has already attracted criticism for exploiting poor populations.
The global campaign, named Whopper Virgins will be officially launched on December 6 and its main objective is to convince consumers that their Whopper sandwiches are tastier and more appreciated than McDonald's sandwiches.
On the online platform of the campaign, users can follow the reactions of representatives of various ethnic groups outside the US when they taste the Whoppers within the most authentic culinary test, as Burger King entitles the experiment.
The initiators of the campaign declared that they had to seek reactions outside the US in order to find out as many things as possible about the burger. For the campaign, the team traveled 20,000 km and the documentary used 13 planes, one helicopter and two sleighs.
The campaign was directed by Stacy Peralta, previously awarded for the documentary movies Dogtown and Z Boys and Riding Giants.
The image of Romanian peasants is used, next to others from Thailand and Iceland, to define poor indigenous populations in a Burger King campaign which wants to portray "one of the most authentic culinary test" but which generated criticism already, Romanian news agency Mediafax informs.
According to AdAge, the campaign was made by Crispin Porter & Bogusky agency together wit
