To Mihaela Berciu, personal branding, etiquette and civility are the main coordinates of her profession. She is the sole image consultant in Romania authorized and internationally recognized by the Association of Image Consultants International, the largest professional association of personal and corporate image consultants worldwide. Specialized in business etiquette at London Image Institute, Mihaela Berciu evaluates the main style errors of Romanian business persons by comparing them with the trend imposed by the international environment.
“We have the ability to influence other people’s attitude by the way we introduce ourselves”
Ever since she was a little girl, Mihaela Berciu was fascinated with the concept of elegance and how we are different from the others by the way we look, speak and behave.
She learned that the way we introduce ourselves influences people’s attitude toward us, and subsequently that we can influence this attitude by the way we introduce ourselves, wardrobe being as important as verbal and non-verbal communication.
“The true passion for fashion and wardrobe I found when I decided to take American International University fashion design classes in London” said Mihaele Berciu.
Upon returning in Romania, she started to practice her interior design skills. At that moment, she saw the fashion industry at a mere infancy, and the mirage of foreign brands was much too strong to let a local fashion line make way or be successful.
“When I considered the market matured, I started to work as a stylist and afterwards as image coordinator for Irina Schrotter and Razvan Ciobanu’s collections”, Mihaela Berciu added.
Simultaneously, she coordinated the image of Antena 1’s newsroom, succeeding to impose a specific style in wardrobe, which became a standard at that time.
Intuiting the potential of image consultan
