Gazeta, the Olympic champions and the fanatics initiate the campaign for a new attitude in the Romanian sport. Why? Because WE CARE ABOUT SPORT. Maybe TOO MUCH
Dragomir and Sandu received letters * The football players painted their cars * the Olympic champions sent messages * The site of the newspaper was occupied * The readers participate with ideas * This is just the beginning of change* Watch today the derby Steaua - Rapid, on Antena 1, and you’ll see what the manelist players may get in a football locker room!
Over 500.000 euro. This is the money which Gazeta Sporturilor invests in the idea, the execution and promotion of the campaign "We care about sport. Maybe too much".
The message started to circulate since Monday, when Mircea Sandu and Dumitru Dragomir received a letter with the slogan of the campaign.
The news power
The leaders of the football reacted in a strange manner. "I have been threatened with death! There may be the supporters", Dragomir went out in front of the TV cameras which were there for the FRF Centenary, The General Assembly and the Executive Committee of UEFA.
And, from that moment, the news power made something which is usually obtained through a classic campaign. Televisions, news agencies, sites, blogs and newspapers caught the message.
"The message of some obsessed disenchanted"
Next day, Gazeta published some photos with cars of some football players which had the same slogan painted with spray. And the message of one Olympic champion sent at the editorial office.
On the basis of the scandal which broke out in football, of the referees and the officials from FRF arrested, the public found the words "We care about sport. Maybe too much" as the ones it could utter any time. Decent and desirable. "This is the messag
