Press Group Ringier Romania, an important actor on Romanian mass-media market, announced on Wednesday that it will launch a new Online Division in mid-July, which will manage all the online activities the Swiss group holds in Romania. The Division will count over 100 staff on finalising the "inner and external" recruitment. More than 50 new jobs are being created. Ringier operations chief in Romania Marius Hagger will temporary be in charge of the Division, according to a report sent to HotNews.ro.

"The new division will unite all online operations, whether existent or planned. The web-site teams will remain independent, but we will intensify cross-marketing activities and will promote content from one site to the other. We do not plan content distribution integration", Ringier operations chief in Romania Marius Hagge told HotNews.ro.

Hagger told HotNews.ro the Division will start by recruiting 60 full-time staff, aiming to employ up to 110 staff by autumn. Technology wise, the Division will employ Type 3 content management system, which is open source. Hagger mentioned Ringiner plans to launch exclusive on-line platforms, but he did not want to share details just yet. He did say that Ringier wants to invest in new products and partnerships, but it will also involve in e-commerce and small publicity.

According to the Ringier report on Wednesday, the new Division will act as an independent business unit, uniting the print brands online activities and will practice business e-commerce and on-line services. One of its aims is to re-launch evz.ro - the on-line version of national daily Evenimentul Zilei, to launch a portal dedicated to women and will prepare sale force for a new business model.

The New division will have seven dub-categories: evz.ro, libertatea.ro, capital.ro, Magazines Online, Marketing&Sales, IT Online si WebTV.