Real estate developer Can Serv, controlled by businessman Ion Avram, who owns milling and bakery operations and supermarkets, has cut the prices of the apartments in the Primavara Ghencea residential complex to an average of 797 euros/square metre, VAT not included, to be able to get as many apartments as possible in the "First Home" governmental programme.

As a result of this cut, the minimum price of a studio in the Primavara Ghencea complex reached 39,500 euros. A total of 130 apartments of the 470 built are still available.

"Because we have our own construction, project management and sales teams we can operate these price cuts (from 1,000 euros per square metre to 797 euros/square metre i. e.) and still make profit. We are having this promotional campaign because we want to complete the Primavara Ghencea and be able to focus on the next complex, in the Lujerului area, where construction works were halted as a precaution. We intend to resume work in September," Ion Avram told ZF. Had the entrepreneur turned to a construction company outside the group and a consultant to sell the apartments, costs would have gone up by at least 10%.

With the development of 470 apartments in the Primavara Ghencea complex, Avram has become one of the most important Romanian home builders in Bucharest, along with Dan Ioan Popp, Negoita brothers and Nicolae Dumitru who developed Central Park.

The blocks of apartments in Primavara Ghencea have been erected, with approximately 150 families having already moved in the complex only minutes away from the Steaua stadium. About 150 people are currently working on finishing a section of the building, as well as on arranging the retail space on the ground floor of the blocks, where a kindergarten, a spa, an indoor swimming pool, a restaurant and pool room and a dry cleaning facility will operate.

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