Heineken Romania, the producer of Golden Brau and Ciuc, ended last year with a sales decline in line with the market pace, of around 11%, according to the company's estimates published in the Dutch group's report. Thus, according to ZF's estimates, Heineken's Romanian subsidiary last year sold 5.2 million hectolitres of beer, namely a market share of 28.7%, taking into account a market volume of 18 million hectolitres in 2009. By comparison, according to the latest data available, the brewer in 2008 held 29% of the market. "The 11.3% market decline was generated by the off-trade channel, which was harmed by the falling purchasing power and lower sums of money Romanian working abroad sent home," stated the company's representatives. They added Golden Brau in this period reported a lower sales decrease compared with the market. The domestic subsidiary of the Dutch group will further focus on brand development and sales this year, but also on cost reduction, after it closed down three malt production facilities in 2009 and in January announced the closing of Hateg brewery.

Heineken Romania, the producer of Golden Brau and Ciuc, ended last year with a sales decline in line with the market pace, of around 11%, according to the company's estimates published in the Dutch group's report. Thus, according to ZF's estimates, Heineken's Romanian subsidiary last year sold 5.2 million hectolitres of beer, namely a market share of 28.7%, taking into account a market volume of 18 million hectolitres in 2009. By comparison, according to the latest data available, the brewer in 2008 held 29% of the market. "The 11.3% market decline was generated by the off-trade channel, which was harmed by the falling purchasing power and lower sums of money Romanian working abroad sent home," stated the company's representatives. They added Golden Brau in this period reported a lower sales