Earlier this year, Edit Vesser, one of the big-league property advisers in Romania, took up the chief executive role at BNP Paribas Real Estate. “The thought of leaving this industry had never crossed my mind; real estate is rock ’n’ roll, you constantly come across with something new and interesting”, Edit Vesser told Wall-Street in her first interview as general manager of BNP Paribas Real Estate Romania.
BNP Paribas Real Estate’s bets for 2010
Both to Edit Vesser (photo) and to the company she runs, 2010 marks a new beginning: an opportunity to get even better and gain market share. BNP Real Estate’s priorities will be office, luxury residential and valuation.
“Our strategy is to grasp our clients’ needs and offer them the services they need. I know it sounds cliché, but is not that easy to achieve it. 2010 is a challenging year, we got used to the idea of a crisis, and that’s a good thing, because certain things are brought into line again. Our rivals suffered bigger losses because they simply ignored the crisis or shrugged it off”, Edit Vesser, general manager of BNP Paribas Real Estate Romania.
In 2009, the adviser provided assistance on relocation of Autoitalia (to City Gate building), Bulboaca & Asociatii (to Regus City Center), and World Bank (to S-Park). For the time being, the company is exclusive leasing agent for the Dr. Felix 87 building (former head office of Milennium Bank) and co-exclusive agent for the leasing of Avrig Business Center.
As for the residential sector, BNP Paribas is exclusive agent for the sale of NewTown Residence home-building. So far, of the 316 housing units, 40 are vacant.
“The difference from last year is that we expect to see the deal activity picking up. It doesn’t mean that the market will improve; it means that we’ll see companies selling out properties to raise capital. But this wil
