Advertising sales of giant Yahoo! will definitely rise this year in Romania, with encouraging results being recorded in the first two months of 2010, say representatives of Media Cafe, a company founded in 2006, the only seller of advertising on the platforms of the American company on the Romanian market.
Last year, Media Cafe's turnover reached 2.5 million euros, double as much as in 2008, with 90% of it generated by the campaigns conducted by local companies on Yahoo!. The American Internet giant posted 6.46 billion dollars in overall revenues last year. In the first half of 2009, the Romanian online advertising market amounted to 6 million euros, according to data from IAB Romania and PricewaterhouseCoopers.
"We are growing, we gained market share and brought new clients. I don't think we will double our turnover this year, but we will definitely grow. Anyway, January and February are much better months than last year, when almost nothing was happening and there were only a few random clients. Now there are 30-50 campaigns under way on Yahoo! websites," Mihai Fanache, managing director of Media Cafe, told ZF.
Advertising sales of giant Yahoo! will definitely rise this year in Romania, with encouraging results being recorded in the first two months of 2010, say representatives of Media Cafe, a company founded in 2006, the only seller of advertising on the platforms of the American company on the Romanian market.
Last year, Media Cafe's turnover reached 2.5 million euros, double as much as in 2008, with 90% of it generated by the campaigns conducted by local companies on Yahoo!. The American Internet giant posted 6.46 billion dollars in overall revenues last year. In the first half of 2009, the Romanian online advertising market amounted to 6 million euros, according to data from IAB Romania and PricewaterhouseCoopers.
"We are growing,
