The private healthcare services market, the most dynamic field of the moment, could overshoot the 600m-euro mark in 2012, from the 373m-euro level of 2009, with the growth pace to pick up speed in the following years, according to the data provided by PMR, a consulting services and research firm. "According to PMR estimates, in 2010, the market, generated by cash payments, medical subscriptions and health insurance is poised to rise by 13% and expand more rapidly in 2011 and 2012," said Monika Stefanczyk, head pharmaceutical market analyst of PMR. The subscription segment is likely to stagnate this year amid rising unemployment, while private insurance will go up, according to PMR estimates. According to the company, the market gained around 15% last year to 373m euros. A.T. Kearney analysts also believe the market will maintain an upward trend and they put 2009 growth pace at 27% compared with 2008. "The private healthcare services market will most likely see further growth in 2010, though the pace of recent years may slow down for those players that were not flexible and sufficiently prepared to adjust their model to the new market conditions," said Roxana Guiu, a consultant with A.T. Kearney.
The private healthcare services market, the most dynamic field of the moment, could overshoot the 600m-euro mark in 2012, from the 373m-euro level of 2009, with the growth pace to pick up speed in the following years, according to the data provided by PMR, a consulting services and research firm. "According to PMR estimates, in 2010, the market, generated by cash payments, medical subscriptions and health insurance is poised to rise by 13% and expand more rapidly in 2011 and 2012," said Monika Stefanczyk, head pharmaceutical market analyst of PMR. The subscription segment is likely to stagnate this year amid rising unemployment, while private insurance will go up, a