RCS&RDS, one of the largest telecom companies on the Romanian market, has launched an offer to existing TV service clients to buy fixed telephony and Internet via a device that connects them to the 3G mobile telephony network at prices starting from 10 RON (2.45 euros) per month.

One of the main stakes of this launch is the 1.1 million-client base for satellite TV, who preponderantly come from rural areas, whom RCS&RDS hopes to persuade to buy a new service. The biggest telecom company controlled by a Romanian, with 710 million dollars in turnover last year, hopes this will allow it to capitalise on the fact that the fixed telephony infrastructure is either non-existent or has very low coverage in rural areas and in small towns.

So far this strategy to persuade TV clients to buy other services, as well, has paid off: out of RCS&RDS's 2.7 million clients of TV services, 1.1 million also bought fixed Internet, 1.5 bought (cable) fixed telephony, and 1.35 million bought mobile telephony services.

RCS&RDS, one of the largest telecom companies on the Romanian market, has launched an offer to existing TV service clients to buy fixed telephony and Internet via a device that connects them to the 3G mobile telephony network at prices starting from 10 RON (2.45 euros) per month.

One of the main stakes of this launch is the 1.1 million-client base for satellite TV, who preponderantly come from rural areas, whom RCS&RDS hopes to persuade to buy a new service. The biggest telecom company controlled by a Romanian, with 710 million dollars in turnover last year, hopes this will allow it to capitalise on the fact that the fixed telephony infrastructure is either non-existent or has very low coverage in rural areas and in small towns.

So far this strategy to persuade TV clients to buy other services, as well, has paid off: out of RCS&RDS's 2.7 million cl