Cafea Fortuna, the only company with Romanian capital in the ranking of the top five players on the coffee market, expects a sales rise this year, after recording a 20% turnover rise in RON in 2009 against the previous period. The company posted a 92.5 million-RON (22 million-euro) turnover last year, and operates exclusively on the ground coffee segment. In 2010, the company will, however, rely on a new segment, instant coffee, which it will soon enter with its brand Fortuna Rendez-Vous.
Cafea Fortuna is a medium-priced product, below the segment targeted by Kraft Foods and Strauss Group, companies that currently dominate the coffee market with an over 60% market share in terms of value.
"We expect to post at least a similar turnover to the 2009 one this year. The growth we recorded in 2009 had to do both with the increase in the volumes sold and with the rise in the price of coffee," specified Dan Lazarescu, general manager of Cafea Fortuna. He added that the company had posted a 12.3 million-RON (2.9 million-euro) profit last year, an 80% rise on the figure reported to the Finance Ministry in 2008.
Cafea Fortuna, the only company with Romanian capital in the ranking of the top five players on the coffee market, expects a sales rise this year, after recording a 20% turnover rise in RON in 2009 against the previous period. The company posted a 92.5 million-RON (22 million-euro) turnover last year, and operates exclusively on the ground coffee segment. In 2010, the company will, however, rely on a new segment, instant coffee, which it will soon enter with its brand Fortuna Rendez-Vous.
Cafea Fortuna is a medium-priced product, below the segment targeted by Kraft Foods and Strauss Group, companies that currently dominate the coffee market with an over 60% market share in terms of value.
"We expect to post at least a similar turnover t
