Founded in Germany three years ago, the predictive behavioral targeting solutions provided by Nugg.add is available in Romania, through the partnership with Httpool Romania. Stephan Noller, CEO of Nugg.add speaks in an interview to Wall-Street about the advantages of this service and the potential cost savings an online campaign can offer.
In September 2009, Httpool Romania introduced in Romania the Httpool Behavioral service, a system aimed at providing internet users with ads from the fields they are interested in, while enabling advertisers to deliver messages only to the relevant target audience. This way, advertisers will improve the effectiveness of their online ad campaigns. The technology has been developed by Nugg.add that became world leader in predictive behavioral targeting solutions. The PBT system has been introduced in the online advertising markets across the globe, the agency winning an impressive number of awards in technology innovation and private data security.
The Romanian network of Httpool Behavioral has 6 million users now, divided into different demographic and consumer behavior categories. For example, in Httpool Behavioral’s portfolio there are 2.5 million men aged between 20 and 39, and niche categories: 800,000 women (20-49 years of age) interested in the acquisition of beauty products, or 500,000 persons interested in travel deals and airplane tickets.
Stephan Noller (40), one of the Nugg.add founders and CEO of the PBT agency, speaks in an interview to Wall-Street about the early days of PBT in Germany and the impact of this service on the activities of companies across European countries.
Wall-Street: When have you launched Predictive Behavioural Targeting?
Stephan Noller: We launched our PBT platform in 2007 and have been the first company to offer Predictive Behavioral Targeting.
Wall-Street: How
