Italians at Intesa Sanpaolo are preparing to change their business model, and focus on rich clients and on big corporations. The Romanian subsidiary of the biggest Italian financial group is a small to medium-sized player, but will resume territorial expansion next year, targeting to double its network, towards 200 branches.
Intesa Sanpaolo, one of the smaller banks on the Romanian market, with 766 million euros in assets at the end of last year, has been working on developing a new offer of products and services, which would enable it to change focus from small and medium-sized firms to being a universal bank.
"2009 and 2010 can be likened to a pit stop, we have prepared the car so as to be competitive and run well in the race. We are confident we will get a green light for development in 2011," says Nicola Calabro, CEO of Intesa Sanpaolo Romania. During the crisis, the bank froze its territorial expansion, with the network stagnating at 90 branches, but focused efforts on changing its IT platforms and developing its commercial offer.
Italians at Intesa Sanpaolo are preparing to change their business model, and focus on rich clients and on big corporations. The Romanian subsidiary of the biggest Italian financial group is a small to medium-sized player, but will resume territorial expansion next year, targeting to double its network, towards 200 branches.
Intesa Sanpaolo, one of the smaller banks on the Romanian market, with 766 million euros in assets at the end of last year, has been working on developing a new offer of products and services, which would enable it to change focus from small and medium-sized firms to being a universal bank.
"2009 and 2010 can be likened to a pit stop, we have prepared the car so as to be competitive and run well in the race. We are confident we will get a green light for development in 2011," says Nico
