Strauss Romania Israeli company appointed Raoul Cojocaru, a former Category Manager for detergents with Unilever, as Trade Marketing Manager. He replaces Ioana Doncea, who left the company. Cojocaru was recruited by the producer of Doncafe and Fort coffee after a 13-year experience with Unilever, nine years of which spent in the sales department. "The challenge in this new position will be to develop the Trade Marketing team starting almost from scratch," stated Raoul Cojocaru. Strauss Romania last year generated 66.8m-euro turnover, down around 11% from 2008, according to company data. This year, the former commercial manager of Heineken Romania, Marius Melesteu, took the reins of the company, four months after Matanya Schwartz Israeli manager resigned. Shortly thereafter, the company announced the appointment of Razvan Mircea, a former Strategy & Marketing Director with Vel Pitar, at the helm of the marketing department.
Strauss Romania Israeli company appointed Raoul Cojocaru, a former Category Manager for detergents with Unilever, as Trade Marketing Manager. He replaces Ioana Doncea, who left the company. Cojocaru was recruited by the producer of Doncafe and Fort coffee after a 13-year experience with Unilever, nine years of which spent in the sales department. "The challenge in this new position will be to develop the Trade Marketing team starting almost from scratch," stated Raoul Cojocaru. Strauss Romania last year generated 66.8m-euro turnover, down around 11% from 2008, according to company data. This year, the former commercial manager of Heineken Romania, Marius Melesteu, took the reins of the company, four months after Matanya Schwartz Israeli manager resigned. Shortly thereafter, the company announced the appointment of Razvan Mircea, a former Strategy & Marketing Director with Vel Pitar, at the helm of the marketing department.
