Food supplement sales could rise by an annual 10-16% between 2010 and 2012 compared with the over 100 million euros recorded in 2009, according to estimates of research company PMR. Romanian producers, however, are less optimistic and believe the market will fall in terms of volume.
The 100 million euros include both sales through drugstores and specialised stores, and sales over the Internet and in supermarkets. "In 2009 the growth of the food supplements market slowed down significantly, with a mere 2-3% rise on the previous year because of economic difficulties," reads the "Market of food supplements in 2010 in Romania" survey conducted by PMR.
Sales through drugstores and specialised stores exceed 90 million euros, with around 10 million euros being accounted for by Internet and supermarket sales.
Food supplements are non-prescription drugs, the so-called OTCs (over the counter drugs), which in the first part of this year saw the value of sales rise but the volume fall amid price increases. The price of OTCs is not regulated by the authorities, so it can fluctuate freely. These drugs are dependent on the population's purchasing power, because they are fully paid for by the patients.
Food supplement sales could rise by an annual 10-16% between 2010 and 2012 compared with the over 100 million euros recorded in 2009, according to estimates of research company PMR. Romanian producers, however, are less optimistic and believe the market will fall in terms of volume.
The 100 million euros include both sales through drugstores and specialised stores, and sales over the Internet and in supermarkets. "In 2009 the growth of the food supplements market slowed down significantly, with a mere 2-3% rise on the previous year because of economic difficulties," reads the "Market of food supplements in 2010 in Romania" survey conducted by PMR.
Sa
