The sports bet business of billionaire Dinu Patriciu, 1x2 Bet Café Arena, which he is developing in parallel with Mic.Ro small store network, wants to gain a 40% slice of the sports bet market by 2014, with 400 agencies and 2,000 employees, according to the data provided by the company. The representatives of Mercadia, the operator of the two networks, for the first time talked to the press at the launch of the 27th 1x2 Bet Café Arena sports bet coffee shop on the market, an event Patriciu did not attend though. "We've trained around 500 people so far. Investments in the agency network will top 40m euros," stated Dan Ionescu, the right hand of the Romanian billionaire in the two businesses. The sports bet business is developed in partnership with UK's Lottomatica group, with 3bn-euro turnover worldwide, which does not hold stock in the domestic operator of coffee shops, though, but collects a percentage of the Romanian company's revenues.
The sports bet business of billionaire Dinu Patriciu, 1x2 Bet Café Arena, which he is developing in parallel with Mic.Ro small store network, wants to gain a 40% slice of the sports bet market by 2014, with 400 agencies and 2,000 employees, according to the data provided by the company. The representatives of Mercadia, the operator of the two networks, for the first time talked to the press at the launch of the 27th 1x2 Bet Café Arena sports bet coffee shop on the market, an event Patriciu did not attend though. "We've trained around 500 people so far. Investments in the agency network will top 40m euros," stated Dan Ionescu, the right hand of the Romanian billionaire in the two businesses. The sports bet business is developed in partnership with UK's Lottomatica group, with 3bn-euro turnover worldwide, which does not hold stock in the domestic operator of coffee shops, though, but collects a percentage of the Romanian com
