BRD-SocGen, the second-largest bank on the Romanian market in terms of assets, has recently resumed promotion of packages of products and services for independent professionals, in an attempt to stabilise its revenues in the context where the market - which includes individual clients and small companies - is not able to recover.
"This is a more stable client segment, in the context where SMEs (small and medium-sized enterprises) are troubled, while microenterprises have virtually disappeared from the market," says Lucian Cojocaru, executive manager of the Commercial Pole of the BRD network.
According to the research conducted by the bank, this segment counts around 280,000 people who said they were working as independent professionals (who include lawyers, notaries, and doctors) out of the over 530,000 people registered as "sole traders".
BRD had launched packages for independent professionals several years ago, in parallel with an offer for start-ups and small firms. At the time, the French had focused on promoting packages dedicated to companies, a then effervescent segment. Now things have radically changed.
"These packages will be distributed via the existing network. We have dedicated client advisors, who used to work more with SMEs," says Cojocaru. BRD has an around 930 territorial branches network, the second-largest in the Romanian banking system, after CEC Bank's.
BRD-SocGen, the second-largest bank on the Romanian market in terms of assets, has recently resumed promotion of packages of products and services for independent professionals, in an attempt to stabilise its revenues in the context where the market - which includes individual clients and small companies - is not able to recover.
"This is a more stable client segment, in the context where SMEs (small and medium-sized enterprises) are troubled, while microenterpri
