The first plant Procter & Gamble giant built in Romania was like a race: with 700 people on the construction site, 240 employees in training rooms and new equipment worth 70m dollars, the company started domestic shampoo production in less than a year and a half after the builders hired by P&G first came to Urlaţi, near Ploieşti. Moreover, the Americans dropped plans to take European funding as these would have delayed the plant opening. After a year spent on the site or in P&G's improvised offices of Urlaţi, Belgian-born Luc Viaene, who has been supervising the greenfield investment right since the beginning, has to wait for just one or two weeks more to see the first truck with shampoos "made in Urlaţi" exit the plant gates. In the wake of the US investment, the Prahova county locality re-enters Romania's industrial map, after the over 12,000-resident town had lived on oil and the textile industry during communist years. For the new plant, P&G recruited 50-60% of employees from Urlaţi and neighbouring localities. Their average age is 30-35 years. Starting 2011, the Urlaţi facility is likely to support P&G sales in Europe and Asia that ZF puts at several hundred million euros, even bigger than the turnover the company generated in Romania last year, of 280m euros.

The first plant Procter & Gamble giant built in Romania was like a race: with 700 people on the construction site, 240 employees in training rooms and new equipment worth 70m dollars, the company started domestic shampoo production in less than a year and a half after the builders hired by P&G first came to Urlaţi, near Ploieşti. Moreover, the Americans dropped plans to take European funding as these would have delayed the plant opening. After a year spent on the site or in P&G's improvised offices of Urlaţi, Belgian-born Luc Viaene, who has been supervising the greenfield investment right