Wine producers, coping with market declines for two years, have found their salvation on the Asian continent, with China and Japan as the newest export destinations. The contracts the firms have already sealed in these areas are laying the groundwork for deliveries to the region to go beyond 20m euros in the next five years, considering Romania's overall wine exports revolved around 15m euros last year alone. Wine producers have decided to try their luck in China after domestic consumption has slumped by around 10% lately, there have been shifts to the low-price segments and VAT hike has made things even worse for companies. "A first order of 1.1m euros has already been met and wine exports worth 2m euros to China are expected by yearend. For 2011, wine exports by Domeniile Tohani to China are forecast at around 10m euros," says Florin Timau, marketing manager with Domeniile Viticole Tohani, a company that reported the biggest level of exports on this market. While for Tohani 2010 is the first year of exports to the Asian continent, Vinexport Focsani embarked on this project as early as 2009, when 2.8% of its revenues came from this market. Vinexport reached 8.8m-euro turnover in 2009.

Wine producers, coping with market declines for two years, have found their salvation on the Asian continent, with China and Japan as the newest export destinations. The contracts the firms have already sealed in these areas are laying the groundwork for deliveries to the region to go beyond 20m euros in the next five years, considering Romania's overall wine exports revolved around 15m euros last year alone. Wine producers have decided to try their luck in China after domestic consumption has slumped by around 10% lately, there have been shifts to the low-price segments and VAT hike has made things even worse for companies. "A first order of 1.1m euros has already been met a