Stefanos Krommydas, general manager of Titan bakery producer, controlled by Raiffeisen group through Austria's Leipnik Lundenburger Invest (LLI) company, believes that a 3% decline of the Romanian economy this year is an upbeat projection. The company's manager says that as regards the black market, one of the main problems the bakery industry is coping with at present, Gvt. measures have only helped it expand. The steps the manager maintains he took in H1 amid the crisis include moving employees from the manufacturing of a less wanted product to others boasting higher sales, as well as the outsourcing of various services, such a cleaning. "(…) Being on the market and keeping market shares became our core objective, and if we had to sacrifice profit margins, we did it. We even engaged in restructuring moves when necessary," stated Krommydas, without providing further details. He says that despite people buying ever more cheap products, Titan's market shares haven't suffered. "This is why the marketing budget will be five times bigger in October 2010-September 2011 from a year ago," Krommydas also said. Moreover, he says Titan will have a 3m-euro investment budget for the same period.
Stefanos Krommydas, general manager of Titan bakery producer, controlled by Raiffeisen group through Austria's Leipnik Lundenburger Invest (LLI) company, believes that a 3% decline of the Romanian economy this year is an upbeat projection. The company's manager says that as regards the black market, one of the main problems the bakery industry is coping with at present, Gvt. measures have only helped it expand. The steps the manager maintains he took in H1 amid the crisis include moving employees from the manufacturing of a less wanted product to others boasting higher sales, as well as the outsourcing of various services, such a cleaning. "(…) Being on the market and keeping m
