The OMV petrol station chain will double its presence on the Romanian market, going from 77 to 157 stations following a nearly 5 million-euro investment, simply by rebranding PetromV stations. This compares with an investment of up to 2 million euros in a new petrol station.
This makes OMV the fourth-largest petrol station brand in Romania in terms of presence, overtaking its direct rival, Hungarian group MOL, with 126 filling stations. Last year OMV Romania posted around 430 million euros in turnover, while MOL Romania reported a 448 million-euro business.
In the first part of this year Petrom, the biggest company on the Romanian market, announced it would shed the PetromV brand, nearly five years after it was launched on the Romanian market, saying all petrol stations operating under that brand would either be turned into OMV filling stations or into Petrom stations.
The PetromV brand, say experts, was an intermediate stage between the old Petrom, and a higher standard of quality that OMV stands for. Once this leap in quality was made in the mind of the consumer, there was no longer a place for the PetromV brand on the market.
Moreover, juggling three different brands in itself was costly for the company and rather confusing for the end customer.
The OMV petrol station chain will double its presence on the Romanian market, going from 77 to 157 stations following a nearly 5 million-euro investment, simply by rebranding PetromV stations. This compares with an investment of up to 2 million euros in a new petrol station.
This makes OMV the fourth-largest petrol station brand in Romania in terms of presence, overtaking its direct rival, Hungarian group MOL, with 126 filling stations. Last year OMV Romania posted around 430 million euros in turnover, while MOL Romania reported a 448 million-euro business.
In the first part of
