Tohani wine producer, owned by businessman Virgil Mândru, is planning for the Romanian business to become the group's smallest over the next ten years, with the biggest turnover to be generated in China and Poland.
The company is planning to build two wine facilities in Poland and in China.
"The Tohani China project has already kicked off. We are currently producing in Romania and exporting our production, but as of next year we will start production there. These are the normal steps of expansion. We chose these two markets because they have a potential, and are easily accessible. In China the investment amounts to 20 million euros, and to 10 million euros in Poland. Both projects are developed with local partners," Mândru told Ziarul Financiar.
The businessman holds 50% of these projects, with the money for investments being the company's own. Abroad, the company will produce under the Tohani brand, which he says he will adapt to suit the new market. At present, the company's best-known brand in Romania is Sânge de Taur.
Tohani wine producer, owned by businessman Virgil Mândru, is planning for the Romanian business to become the group's smallest over the next ten years, with the biggest turnover to be generated in China and Poland.
The company is planning to build two wine facilities in Poland and in China.
"The Tohani China project has already kicked off. We are currently producing in Romania and exporting our production, but as of next year we will start production there. These are the normal steps of expansion. We chose these two markets because they have a potential, and are easily accessible. In China the investment amounts to 20 million euros, and to 10 million euros in Poland. Both projects are developed with local partners," Mândru told Ziarul Financiar.
The businessman holds 50% of these projects, with the mon
