Japan's Toshiba registered a 20-25% increase in the third quarter of this year, with 15-inch (38 cm) laptops, priced from 400 to 600 euros, as the best-selling products.
"Third quarter sales posted a slight increase in retail, but further declined on the business-to-business segment (for companies). Government's austerity measures have not been felt on the laptop segment, yet, and their effect is likely to become visible at the end of the year," Lucian Condruz, sales manager with Toshiba Romania, told ZF. He added the growth of as much as 25% was due to Toshiba campaigns and to the models launched in late summer.
"(...) Just 7% of the overall market exceeds the 700-euro threshold," says Condruz.
In the second quarter of the year, Toshiba ranked fourth on the domestic market in terms of sold laptops, with 8,616 units. As for the last quarter, Condruz hopes the market will not fall and says its development depends on the Government's austerity measures.
Toshiba hopes to see its market share expand by 15-20% in 2010 compared with last year, if it sells 40,000 units by yearend.
Japan's Toshiba registered a 20-25% increase in the third quarter of this year, with 15-inch (38 cm) laptops, priced from 400 to 600 euros, as the best-selling products.
"Third quarter sales posted a slight increase in retail, but further declined on the business-to-business segment (for companies). Government's austerity measures have not been felt on the laptop segment, yet, and their effect is likely to become visible at the end of the year," Lucian Condruz, sales manager with Toshiba Romania, told ZF. He added the growth of as much as 25% was due to Toshiba campaigns and to the models launched in late summer.
"(...) Just 7% of the overall market exceeds the 700-euro threshold," says Condruz.
In the second quarter of the year, Toshib
