In the world of games, there is a rule that is frequently recalled by managers in the field and rigorously applied when it comes to strategy. "The rule of the 20%. Practically, 80% of the market is the same, irrespective of the country, and just 20% differ," Spiros Jamas, head of CD Media Greek company, distributing games through Best Distribution.
A component of the 20% applied to the Romanian market would be the fact that inhabitants are more enduring in the face of the crisis and difficulties.
Translated in the games industry, the difference meant an increase of over 5% of turnover, to 17m euros last year and will lead, in 2010, to renewed growth, with the market set to go beyond 18m euros, a figure including only games, not consoles.
In the face of economic hardship, Romanians preferred to cut, among others, expenses related to going out or holidays and entertainment as a whole and preferred spending more time at home, playing games.
In the world of games, there is a rule that is frequently recalled by managers in the field and rigorously applied when it comes to strategy. "The rule of the 20%. Practically, 80% of the market is the same, irrespective of the country, and just 20% differ," Spiros Jamas, head of CD Media Greek company, distributing games through Best Distribution.
A component of the 20% applied to the Romanian market would be the fact that inhabitants are more enduring in the face of the crisis and difficulties.
Translated in the games industry, the difference meant an increase of over 5% of turnover, to 17m euros last year and will lead, in 2010, to renewed growth, with the market set to go beyond 18m euros, a figure including only games, not consoles.
In the face of economic hardship, Romanians preferred to cut, among others, expenses related to going out or holidays and entertainment as
