This year's last major war between the commercial, marketing and communication teams of Vodafone and Cosmote, numbers two and three on the Romanian mobile phone market, is waged over subscription fees, the volume of data traffic included and the level of subsidies for Apple iPhone 4 smartphone. Yesterday saw tension rise, with both companies announcing they will make the gadget available for sale on December 17th.
The question is who will make the most aggressive offer, what will the offers look like, i.e. what Internet traffic each operator will include, how many minutes and how many text messages. "We have several price variants, everything is being discussed," says the representative of one company. "It will be a matter of hours. The question is who will announce it first. Several variants of offers are prepared," says an employee working for the rival company, describing the tension. Both consumers and business users have so far shown huge interest for the Apple smartphone. Since 2008, iPhone has been officially available only in Orange's offer, with market data revealing that some customers migrated to Orange just for the iPhone.
This year's last major war between the commercial, marketing and communication teams of Vodafone and Cosmote, numbers two and three on the Romanian mobile phone market, is waged over subscription fees, the volume of data traffic included and the level of subsidies for Apple iPhone 4 smartphone. Yesterday saw tension rise, with both companies announcing they will make the gadget available for sale on December 17th.
The question is who will make the most aggressive offer, what will the offers look like, i.e. what Internet traffic each operator will include, how many minutes and how many text messages. "We have several price variants, everything is being discussed," says the representative of one
