Convenience stores Mic.ro, held by businessman Dinu Patriciu, are seeking to boost sales by means of a card system that would replace the notebook still used for keeping track of debtors in stores in rural areas and small towns in Romania.
The shareholder's decision to use this system comes in the context where each store has on average 350 customers a day, 40% fewer than Patriciu's target.
Mercadia, the company through which Patriciu controls Mic.ro stores, will issue the cards that will enable customers to make purchases on credit.
"These are not banking cards, they are loyalty cards. There is not a limited number of cards we want to issue given that the number of customers is not spectacular," said Dan Ionescu, general manager of Mercadia, a company registered in the Netherlands, through which Dinu Patriciu manages the Mic.ro stores.
After the introduction of the new cards, customers will be able to make purchases of between 100 and 300 RON, with the debt to be repaid within 30 days.
"Both the purchasing limit and the repayment deadline are set by the grocer, based on their relationship with the customers. It is also the grocer who decides who they offer this card to," explains Ionescu. He did not wish to specify whether there would be a commission attached to these cards. The card system will be implemented as of May 1st in all Mic.ro stores across Romania, both fixed and mobile ones.
Convenience stores Mic.ro, held by businessman Dinu Patriciu, are seeking to boost sales by means of a card system that would replace the notebook still used for keeping track of debtors in stores in rural areas and small towns in Romania.
The shareholder's decision to use this system comes in the context where each store has on average 350 customers a day, 40% fewer than Patriciu's target.
Mercadia, the company through which Patric
