Private medical services operator Centrul Medical Unirea, which also holds Euroclinic hospital in Bucharest, is changing the name of all the facilities it operates to Regina Maria (Queen Mary), the private healthcare network, following a rebranding worth several hundred thousand euros.
This is the first move of this kind on the healthcare market, which approaches half a billion euros per year.
"I would not have agreed to any name other than Regina Maria," said Wargha Enayati, founder of Centrul Medical Unirea (CMU).
More than 25 years ago, when he first came to Romania to find out more about Queen Mary, former Queen of Romania, who shared his Baha'i faith, Enayati, himself a Baha'i, did not imagine for one moment that at one point he would give this name to one of the biggest private clinics networks in Romania.
Born in Germany from Iranian parents, Enayati, 46, has retained a minority stake in the company now named Regina Maria, with the majority shareholder being investment fund Advent International.
The business that started 15 years ago with a practice in the Unirea area, which is where the name of Centrul Medical Unirea comes from, has entered a new development stage following the acquisition of Euroclinic hospital last year, in the wake of a deal put by ZF at around 15 million euros. The hospital will be called Regina Maria- Spitalul Euroclinic.
Private medical services operator Centrul Medical Unirea, which also holds Euroclinic hospital in Bucharest, is changing the name of all the facilities it operates to Regina Maria (Queen Mary), the private healthcare network, following a rebranding worth several hundred thousand euros.
This is the first move of this kind on the healthcare market, which approaches half a billion euros per year.
"I would not have agreed to any name other than Regina Maria
