The profile of the Porsche client has not changed in the past two years, they are still company managers or entrepreneurs, but now they are harder to persuade to confirm the order.
More than 2,100 Porsche cars, with an average price of 100,000 euros, are registered on the Romanian market, according to the latest statistics from the Interior Ministry, with around 100 cars sold per year.
"A Porsche client is someone who makes over 100,000 euros per year, a manager or owner of a business. The only thing that has changed in the past two years is clients' attention to details. It now takes longer to configure the car. In addition, a migration of clients to somewhat cheaper, but better equipped models can be noticed - they choose a smaller engine and improved features," said Adrian Pascu, brand manager for Porsche, Bentley and Lamborghini within Porsche Romania, the biggest player on its segment.
Moreover, even clients who buy a Porsche ask about discounts, but according to the brand manager, the value of the discount is influenced by how many cars of the brand can be found in the client's garage.
The profile of the Porsche client has not changed in the past two years, they are still company managers or entrepreneurs, but now they are harder to persuade to confirm the order.
More than 2,100 Porsche cars, with an average price of 100,000 euros, are registered on the Romanian market, according to the latest statistics from the Interior Ministry, with around 100 cars sold per year.
"A Porsche client is someone who makes over 100,000 euros per year, a manager or owner of a business. The only thing that has changed in the past two years is clients' attention to details. It now takes longer to configure the car. In addition, a migration of clients to somewhat cheaper, but better equipped models can be noticed - they choose a
