Parents of a child aged up to four years annually spend 460 euros only on clothes, footwear and toys, so that the three markets were children are the "stars" amount to over 460m euros annually, according to the estimates of Euromonitor research company.
Euromonitor survey refers to children aged between 0 and 4 years, namely a little above one million children, but does not include data on how much parents spend on diapers, baby food or powder milk.
ZF for the first time tried to present Romanians' cumulated expenditures on child products starting from some estimates by players or making its own projections. Thus, to the 460m euros estimated by Euromonitor, annual expenses put at 170m euros on diapers or 50m euros on special baby food are added.
The overall child apparel market in 2010 reached 262m euros, down 10% against 2009, according to Euromonitor data. The market will further decline until 2012.
The footwear market is significantly lower, standing at only 100m euros in 2010.
On the other hand, baby food is an extremely dynamic market, so that it maintained its growth pace despite the crisis. The business amounts to over 50m euros, according to ZF estimates.
Parents of a child aged up to four years annually spend 460 euros only on clothes, footwear and toys, so that the three markets were children are the "stars" amount to over 460m euros annually, according to the estimates of Euromonitor research company.
Euromonitor survey refers to children aged between 0 and 4 years, namely a little above one million children, but does not include data on how much parents spend on diapers, baby food or powder milk.
ZF for the first time tried to present Romanians' cumulated expenditures on child products starting from some estimates by players or making its own projections. Thus, to the 460m euros estimated by Euromonitor,
