Looking at businesses from the angle of their owner's gender is not something that BURSA usually does, as it is a newspaper which has always disregarded the difference between a business created by a man and one created by a woman, starting from the opinion that profit or loss are proven by cold numbers, which have no gender meaning.
It would seem however, that only the results are gender-independent, but the ways in which they achieved are different, based on reasonings and sensibilities which are specific to the men, and the women, respectively, who run those businesses, so, we could eventually distinguish between "male businesses" and "female businesses", which can not be ranked in aprioric terms, just as "the feminine approach" or "the male approach" to a business is not confined to either gender.
What it means is that the fertile suggestions resulting from the "feminine approaches" can be adopted by "male businesses" and the other way around.
On November 15th, in Warsaw, a reunion was held which promotes a new European network of mentors for developing a new entrepreneurial spirit among women, where Romania was represented by Mrs. Cristina Chiriac, Ambassador of Female Entrepreneurship and president of the Female Entrepreneurship Commission of the Businesspeople of Bucharest, which gave us an interview.
Reporter: What is the goal of this program "of mentors of female entrepreneurship"?
Cristina Chiriac: Statistically speaking, women only represent 34.4% of workers with an independent activity in Europe. Even though they are the source of economic growth and of new jobs, the entrepreneurship potential and the creativity of women are the least tapped resources in Europe. The change of this status quo would be the benefit of everyone.
In order to increase the proportion of involved women, and taking into account the
