In the month of December, nothing is greater than people's appetite for shopping. This is proven by concrete figures. While the crisis is still present, but there is also the pleasure of giving and receiving gifts, which doesn't take into account any economic indicator.
This month, sales of consumer goods have seen a significant increase, ever since last week-end, officials of some of the companies said. The earnings were first and foremost caused by the celebration of Saint Nicholas, but this is only the beginning. The race taking place across the stores is in full swing, and two more important milestones have yet to be reached: Christmas and New Year's Eve.
* Flanco: "Sales up by about 45% over a regular weekend"
In the December 3rd - December 4th weekend, "Flanco" had sales of over 5 million lei, up 45% over a regular weekend, said Violeta Luca, Marketing Director at Flanco. She went on to say: "In the weekend before the holiday of Saint Nicholas, the best sellers were photographic cameras, small home appliances, notebooks and their accessories. The positive evolution of the sales was influenced not only by the holiday of Saint Nicholas, but also by the campaigns currently running in the stores, like the one of by which customers get back their VAT. Also this weekend, we have launched the series of Christmas events in stores, which include live demos of products, meetings with Santa Claus, etc".
As to what concerns the budget of the customers allocated for such purchases, under the current economic crisis, Mrs. Violeta Luca said: "There is still a low appetite for consumption when it comes to the acquisitions of electrical and IT products, caused by wariness, but with clever marketing campaigns, which provide customers with reasons to make such purchases now, instead of putting them off indefinitely, we can significantly influence demand".
