Products that use 3D technology are increasingly present in retail stores, and their prices are dropping due to an increase in competition. In order to fiind aut the dynamic of the market for this type of products we talked to the officials of two companies that distribute this type of products, as well as to a manufacturer.
The officials of "Altex" said: "3D products are increasingly appreciated by consumers, and they have become more affordable lately. Just like any other product, 3D technology has lost its absolute novelty nature in 2010, especially as the available 3D content has increased. Let's not forget that at the moment of its launch, the appearance of 3D technology has outshined the transition from HD (high definition) to Full HD or from LCD to LED, meaning that the interest is there and it increases the moment products become more accessible".
The officials of "Altex" also told us that, since 2010, when the products were launched in stores, sales have tripled, which is something that both promotions and the availability of content have contributed to, as well as the manufacturers' efforts to create products that convert 2D images to 3D. "Altex" estimates that in 2012 sales will follow an upward trend.
Prices of 3D TVs range from 1,999 lei to 14,999 lei, depending on their complexity, the officials of "Altex" say.
The impact of 3D products in Romania is positive, even though they are still niche products due to their prices and lack of content, according to Mrs. Violeta Luca, Marketing Director at "Flanco". She says that TV sets are the "stars", but there is an entire family of interdependent products which are needed to generate and view 3D content - Blu-Ray players, 3D notebooks, photo/video cameras, games or glasses.
He said that the best selling products are TV sets: "Moreover, December is the month we see the biggest sale
