When he was shoveling tens of millions of Euros in "Adevărul", Dinu Patriciu had the conceit of teaching us how to make money in newspaper publishing, by posting an article on January 7th, 2010, which was called just that: "The press is making money".
While we were living hand to mouth, Patriciu was meeting up with his editorial team in Brazil, for "brain storming", to map out the development of the Holding, and he would also mention in the article that he had done the same thing the year before, in the Blue Mountains of Australia, and in the Caribbean two years before, (I turned green with envy - our editorial meetings happen in my office, every day).
It really made my heart ache - "You get what you pay for" - Patriciu said in the article, and I do admit, I don't spend a penny more than necessary, when I'm holding a meeting, my people don't get there by plane, they each get a chair, and push it along on its casters for about two meters, until they get in my office, which is right next to the editorial room - my office resembles a fish tank with its windows towards the editorial room, in which I'm floating like some whale that everyone can look at.
And it made cringe once again, when he said that he was building a "content factory" -holy mother of mercy!, I look at my team, pretty girls and young boys, it makes my skin crawl, imagining having them in front of a panel with levers and buttons, click!, here comes the article about Farmache, click!, here is the article about Băsescu, click!, Rekkers, Oltchim, Sibex, Boc, market manipulation, public offering, privatization, listing...
Automation.
Content.
Patriciu gives us more lessons: "The press is not undergoing a transformation. It is stimulated by the technological transformations. It is increasingly present.
It is subject to the same imperatives of the post-industrial era:
