A child aged one year and a half is adept at handling a "smart" phone, before having even learned to speak properly ... Adolescents can not even imagine life without a phone, without the Internet, or an MP4 player... Adults no longer watch the news unless their TVs are as big as the entire wall, with high resolution images and high end audio systems.
Keeping up with technology has become a trend lately, and nothing makes Romanian buyers happier than being trendy.
This statement was indirectly confirmed by the representatives of Sony in Romania, who told us that they would bring to the Romanian market, shortly, the new products featured at the CES 2012 (Consumer Electronics Show 2011 of Las Vegas), the place where the "new collections" of gadgets are launched.
"The Romanian market can absorb the new technologies and products ", said Tomohiro Nakashima, Country Manager Sony Central and Southeast Europe, Eastern Balkans & Romania, in an interview.
The representative of Sony in Romania was wary of providing exact numbers when it comes to the company's performance on the Romanian market, but he said that in 2011, the Romanian IT&C market grew for the first time in the last three years, as the sales of audio-video products are rising.
This must have been good news for Sony, which has seen four consecutive years of losses on a global level.
* Last year, the Romanian IT&C market grew for the first time in the past three years
Reporter: How would you describe the IT&C market of Romania in 2011?
Tomohiro Nakashima: Last year, the Romanian IT&C market grew for the first time in the last three years, which is the result of the need for technological progress and the optimism caused by the economic recovery. Thus, the market for notebooks increased almost to the same level as 2008, which was a year of economic boom.
Als
