Bucharest, March 29th, 2012 COSMOTE Romania will mark the 2012 Earth Hour, on March 31st, with the first outstanding initiative directly linking mobile telephones to environment's protection. Thus, on March 31st, COSMOTE Romania launches a challenge for each of their customers: for each mobile phone or accessory brought to recycling in COSMOTE and Germanos stores until September 2012, COSMOTE will plant 1 tree and grow it to maturity, this autumn. "We invite our millions of customers to help us re-enact forests and rejuvenate the environment by simply bringing one old, unused or broken mobile phone. We have chosen the Earth Hour as starting point of this campaign to make sure as many as possible mobile phone users will learn about our initiative and join us. Through the Earth Hour new challenge, COSMOTE Romania aims to raise awareness of our fellow citizens on acting more responsible on the issue of the environmental protection. And, of course, all COSMOTE Romania's premises will turn off the lights in non-essential areas in office buildings in Bucharest and in the country. This way, each of us can contribute to a cleaner planet", stated Ruxandra Voda, Corporate Affairs Manager, COSMOTE Romania. COSMOTE Romania combines two programs developed by the company: I Love Recycling and Adopt a Forest. The company's employees will plant the number of trees gathered during this campaign in the autumn of 2012. Adopt a forest was launched in 2009 with a pilot-project in Caciulati, with 5,000 planted trees, and continued in 2010, with 10,000 baby oak trees planted on a surface of 20,000 square metres, in East of Ploiesti. The project was implemented with the support of MaiMultVerde Association and of the Administration of Public and Private Domain Ploiesti. COSMOTE Romania took an engagement to take care of forest for five years. Since 2007, Earth Hour is the world's largest eve