* JLC wants to bring the dairy factory of Braşov to peak capacity and to complete the portfolio with new products
The JLC of the Republic of Moldova is very close to gaining control of Prodlacta dairy maker of Braşov, after the plan for the reorganization of the dairy maker proposed by the three companies in the group was accepted by creditors.
Oleg Solomiţchi, the representative of JLC in Romania, said that the intentions of his group are quite clear. "We want to invest in Prodlacta. We have demonstrated our commitment by having already invested nearly four million Euros. We want Prodlacta to become one of the leaders of the dairy market in Romania in the next three years", the quoted source said. One of the first steps which the company will make after JLC takes control will be to build a direct distribution system on a national level, starting with Braşov and Bucharest, which will then be extended to the entire country. "This will mean warehouses all over the country, our own sales force with all that entails. We feel that the fact that the Prodlacta brand comes from Braşov provides remarkable advertising opportunities, which we will fully use", the quoted source also said.
The Moldovans have made it their goal to bring production back to the maximum level of the last few years, which will mean hiring back the staff which was laid off over the last few years. In 2007, prior to the crisis, Prodlacta had an average number of 468 employees, whereas at the end of last year, its number fell to 164, a number which is now half of that, according to information from inside the company.
"We will continue the program to invest in the plant in order to add new products to the portfolio. Some of these products exist on the market, but Prodlacta does not have them in its portfolio, others are produced by JLC in other countries, but they don't exist o
