For 2012, household appliance distribution company "Marelvi" has set a goal of 40 million Euros in turnover for itself, up 10% compared to 2011, when the distributor's sales reached approximately 38 million Euros, said Daniela Bîzgan, deputy CEO of the company.
She said: "Having solid partnerships in the areas of retail and makers for built-in appliances, this year we want to see a turnover increase of 10%, compared to last year, to 40 million Euros. The customers' need for improving their personal comfort has exceeded their wariness of investing in outfitting their homes with appliances, which began in 2009. We are betting on an increase in the demand for high-tech products and of built-in household appliances".
The company, which is 100% Romanian-owned, currently has four warehouses in Romania and distributes more than 30 brands.
In the first semester of this year, "Marelvi" had a turnover similar to that of the first semester of last year, of approximately 14 million Euros. "On this market, the significant sales volume is seen in the second half of the year, which accounts for 60% of the total sales in one year", said Daniela Bîzgan. "This year, the company is betting on an increase in demand for premium products, as well as on those for the area of built-in household appliances", the representative of "Marelvi" said.
The company's development strategy in the coming period relies on the development of strategic partnerships established with Liebherr, De Dietrich and Fagor (brands which are present on the domestic market through Marelvi), as well as by developing the portfolio of products under its own brand Serreno.
* Exclusive partnerships - an engine for growth
About 43% of the turnover of Marelvi is represented by sales of refrigeration devices. On this segment, since 2008 Marelvi has been representing household appliance ma
