With a tradition of over 40 years in the area of the production of profiles for thermo-insulating doors and window frames, VEKA started out as a family business, and evolves spectacularly.
The first ten years represented the base of a successful business, and the range of products has gradually expanded, and in 1983 the German company focused on exports. Its first branches were opened in Spain and the US, followed by those in France and Great Britain.
In 1993, VEKA opened the most advanced European institute for the recycling of windows, in Behringen, Germany. It entered the Eastern-European market in 1999, as the first provider of PVC profiles in Moscow. One year later, VEKA România SRL was created.
In 2005, VEKA inaugurated the logistic center near Bucharest - in Ciorogârla - after an investment of 1.5 million Euros. Alexandru Oancea, marketing director of VEKA Romania, talked to us about the evolution of the activity of VEKA Romania.
* Interview with Alexandru Oancea, Marketing Manager of VEKA Romania
Reporter: How has the activity of VEKA Romania evolved lately?
Alexandru Oancea: In 2011, VEKA Romania saw a 20% increase in sales over the previous year. This evolution continues into 2012 as well, with the upward trend remaining in place, in spite of the market's stagnation. Whereas in the beginning of this year we were seeing an increase of 55% - the largest growth rate in all the 55 national markets which the German group VEKA is present - the holiday period and the exchange rate fluctuation have led to the decrease of that percentage towards the end of the year. In spite of this, we remain steady on the course we have set for ourselves and we are pleased with the results for 2012.
Reporter: What caused your growth in the first half of the year?
Alexandru Oancea: The growth seen by VEKA on the local market w
