A weird moral issue has suddenly arisen yesterday, after the Ponta government approved amendments to the Law of the Audiovisual, through an Emergency Ordinance, amendments which free the radio and TV stations from the slavery which the advertising agencies were keeping them in.
The decision is just, and I praise it with joy and admiration.
My moral issue comes from the fact that the amendments I praise were apparently initiated by Dan Voiculescu.
In my opinion, Dan Voiculescu isn't capable of thinking normally, or with a minimum level of logic.
I for one don't think that Voiculescu is a "businessman", because my definition of the term doesn't fit him, because it also includes the notion of "honesty".
In spite of all this, Voiculescu promoted the idea of paying VAT upon receipt, a fair idea, which isn't new and which I have supported in BURSA 15 years ago.
Voiculescu also promotes the idea of distinct VAT rates, with a much lower rate for basic foods, which, again, I find fair, considering the poverty of the nation.
And now, Voiculescu breaks the decade-old monopoly of the advertising agencies.
What can I do?!
I am forced to completely agree with him.
This is something I never thought I'd say!
I can only say that I doubt he could change his habits.
But now, I have to applaud him with just one hand: the other one won't unclench.
The advertising agencies deserve the kick in the pants they got.
Media publishers lacked the ability to fight the monopoly situation which the agencies have created - something which the advertising industry knew so-well, that any copywriter barely able to write correctly, regardless of the agency he worked for could afford to act incredibly arrogant, even to the top managers of any TV channel.
Advertising agencies each reunite a number of advertisers - in
