Antena 1, second TV channel in Romania in terms of audience, announced its intention to sue Petrisor Obae, editor of specialized media website Paginademedia.ro. TV channel’s decision – a 1st on Romanian TV market – came just a few days after Avon, one of its advertising clients, decided to withdraw its commercial from “Acces Direct”, one of Antena 1’s shows.
Antena 1’s decision, a first on Romanian market, comes after Avon, one of its advertising clients, decided to withdraw its advertising from “Acces Direct”show. Avon took the decision to withdraw its advertising from “Acces Direct” program after an edition of the show, broadcasted on February 4th, during which Ioana Tufaru, daughter of a deceased Romanian musician, was humiliated.
“The situation that appeared during Acces Direct edition broadcasted in February 4th determines us to withdraw the ads from this show and orientate towards other time slots on the same TV channel”, Raluca Kisescu, Senior Manager Commercial Marketing Avon.
The decision came after Paginademedia.ro unveiled a list of advertisers that had commercials in Febryary 4th edition of the show.
According to Paginademedia.ro’s data, the advertisers and brands present with commercials in February 4th Acces Direct show were: Eubiotic, Nutline, Dero, Vitamax, Colgate, Whiskas, Urinal Akut, Dolce Sport, Oscillococcinum, Avon, Exoderil, Omniasig, M&M, Acc 600, Doncafe, Provident and L’Oreal.
Antena 1 announced it will sue Paginademedia.ro and Petrisor Obae because of the image and material damages it suffered following defamatory actions towards the channel and “Acces Direct” program. The TV channel mentions, in a public position, that it considers Obae’s action to manipulate the public opinion and advertising clients with commercial relations with Antena 1.
“The situation is aggravated by the hostile and unbalance
