* Elena Sharoikina, head of the Russian National Association for Genetic Security: "The fish industry is big business"

Europe is going through a new crisis in the food industry, caused by the misleading labeling of fish, meaning that expensive fish is replaced with cheaper varieties, of lower quality. The investigators have found that one third of the products in stores and restaurants do not meet the information on the label.

Elena Sharoikina, head of the d Russian National Association for Genetic Security, explained, according to the romanian.ruvr.ru, website, the process which the producers were using to cheat the European alert system in the food sector: "Mackerel can be processed to make it look like eel filet, which is a far more expensive sort of fish. Anything is possible: flavors, the coloring agents do their job. Most likely this situation will continue, because the food is getting increasingly expensive, and producers have more and more incentives to substitute cheaper raw materials to the expensive ones. Large quantities of fish come from Asia. And over they do business as they please. And in order to sell a product, they stick another label on it, to make more money".

According to the Russian expert, this situation has most likely been going on for a few years already, but has only been found now: "The fish industry is big business, and the main goal is to increase the revenue of producers. Europe has run into the fact that the system for the control of imported output has deficiencies. Since the food scandals have been occurring one after another lately, it is clear that the issues in question will be reviewed and there will be an attempt to find another system to supervise the market".

The scandal concerning the misleading labeling of fish is part of a bigger chain of events on a European level, such as the toxic milk in Serbia,