Bucharest hotel owners have seen slight increase in turnover last year, compared to the previous years, as several factors, (economic, domestic, social) helped this outcome.
Daniela Dumitrescu, marketing manager at Radisson Blu Hotel of Bucharest, says: "Statistics show that at the level of the entire hospitality market, the year 2012 has brought slight increases compared to the previous years. This is also caused by the stabilization of the state of the economy, as it is well known that this industry is heavily and quickly influenced by the fluctuating economic realities in Europe and all over the world. Evidence of the fact that the Romanian market has seen an expansion is the fact that new hotels have been opened or are going to be inaugurated in the coming period".
Hotel turnover has also increased slightly due to demand, which compared to 2011, showed better prospects. Most of the guests of the major hotels in Bucharest come from their business sector, which means that they can account for as much as 90% of the total occupancy rate.
In the Europa Royale hotel, which is one of the latest players on the local market, and is just one year old, the percentage of tourists checking-in for business purposes has reached 90%, according to Giedre Straksaite, Deputy Manager of Europa Royale. He said: "Between mid-January and the end of June and then between the beginning of September and mid-December we have approximately 85 - 90% business tourists as our occupants. During the winter, Easter and summer holiday, the occupancy rates increase to favor leisure tourists. Our guests on that segment come mostly from Greece and Italy".
Speaking about competition on this market, the representative of the hotel located in the Unirii square says: "Competition is very harsh in Bucharest, especially on the business hotels segment. There are many locations in cen
