“Second and final quarter are the cornerstone in overall budget, due to many events and communication campaigns that are carried out in these intervals” said Andrei Bortun. In October-March interval, Millennium Communications is organizing annual events, such as Internetics or AdPrint, which explains the importance of these months for annual budget of the agency.
Final quarter is the most thriving one also for agencies that work based on long-term contracts, and the pay packages consist in monthly fees (not project-based pay packages), like in The Practice. “The final quarter is usually the “richest” because by yearend, we add new clients, thus most of the fees are cashed-in at yearend” Gabriela Lungu, managing partner with The Practice explained.
Leo Burnett’s PR agency posted 900,000 euros in first nine months this year, 25% upped than 2007’s annual turnover. According to Gabriela Lungu, two factors have led to this evolution of the turnover: 60% growth of clients’ portfolio, adding brands such as Strauss/Doncafe, World Vision, eJobs, Alcatel Lucent, Prigat, IIG, Hochland, and 25% broadening of service pool for old clients.
New clients stirred up Lowe PR’s turnover by 60% in first nine months, compared to similar period of last year (in 2007, the agency earmarked 528,000 euros turnover). The agency, headed by Hortensia Nastase won the pitches organized by ABN Amro Bank, Unilever/Rexona, and Eli Elly, and activated new brand ranges for older clients (Walmark, Johnson&Johnson, Abbott).
According to Hortensia Nastase, second and fourth quarter are the busiest, but also the most profitable for all PR agencies. “Companies choose to carry out PR campaigns in transition seasons, spring and fall, while the winter season is exclusively for balance sheets wile summer –is assigned to final-quarter events planning,” Nastase added.
